The issue is always about creating desired results. In today’s economy it might be accurate to say the issue is about creating desired results with limited available resources. In other words, where does the leverage come from for creating results we care about, even when we have less resource than ever?!
According to Corporate Speaker, Bodine Balasco, the most productive method available is the Generative Creative Process.
There’s a 4-part structure to the creative process, discovered and organized by one of the great geniuses of our age, Robert Fritz. Bodine has been studying with Mr. Fritz for four years, and has been given legal permission to share this structure with his audiences.
Here’s that 4-Part Structure of the Generative Creative Process:
1. Desired Result
2. Current Reality
3. Structural Tension
4. Creative Choice
Structural tension is the most powerful part of the human creative process. It’s an energy dynamic that becomes available when we use this structure, and once we understand this energy dynamic, and learn how to develop it and use it, we greatly increase our ability to create results we want, as individuals and as teams.
Other than Robert Fritz himself, there’s a corporate speaker who understands this wisdom enough to communicate it effectively to your group.
Using the creative process begins with choosing your Desired Result.
What do you truly want to create? The people who possess great creative mastery always start by answering that question. But that one point of reference is not enough, it doesn’t build the structure that produces the creative energy of structural tension.
Following the structure of the creative process, as soon as you get clear on what result you truly want to create, it’s important to clarify your current reality relative to what you’ve chosen.
These two points of reference – desired result and current reality – define the structure of the creative process and become the focus when we are creating. The discrepancy, or difference, between these two points of reference develops a tension that is actually a form of energy we can use to bring our desired result into being. We call this tension energy, structural tension. The word “tension,” used in this way, does not mean stress, or emotional anxiety. It’s an energy dynamic that is formed by the difference between the two defined elements of the creative structure. We create this structural tension energy by determining the end result we want to create and then knowing where we are currently, in relationship to that outcome.
And here’s the most important aspect of this productive approach: tension seeks release.
As soon as this structural tension energy is developed, it seeks to resolve itself. And it most effectively resolves itself through action. Once a strong structural tension dynamic has been created, it will begin to drive strategic thinking and strategic action, in order to resolve itself.
And it won’t diminish. It’s an energy that can be naturally sustained for as long as it takes to bring the vision into being. When we use the structure of the creative process, and we develop a structural tension energy dynamic for ourselves, our actions are well motivated, naturally motivated. With structural tension in play, it is easier to do what we need to do to create our desired result. It is easier to follow through to completion.
Structural tension also drives true innovation. You’ll begin using your available resources more effectively, and you’ll develop resources in new and innovative ways.
If you’re looking for a Corporate Speaker who can help your team increase their ability to create results in challenging times, look no further than Bodine Balasco.